Benchmarks can be extremely helpful in guiding decision-making or they can be incredibly dangerous. Dangers of Benchmarking There are a few things that concern me when people use benchmarks to make critical decisions: Context is critical. The more comparable your company profile is to the data set the more meaningful the comparison. It likely is not a good idea to compare yourself to top decile companies in every metric.
Great first article! The danger of benchmarking can be big also for more established companies, awareness is key.
Other interesting sources are:
- SaaS Capital (Operational expenses and ARR/FTE) -> https://www.saas-capital.com/research/
- Battery Ventures State of the Open Cloud (just released) -> https://www.battery.com/blog/opencloud-report-2022/