CFOs should always have power when companies make purchase decisions, but when money was essentially free and growth at all costs was the name of the game, a lot of CFOs felt a bit powerless. During this prior period of craziness, CFOs had a difficult time controlling costs and being efficient because investors were right behind them yelling “we don’t care how much you spend. Just grow faster!”.
Sales in 2023 & Rise of CFO Power
Sales in 2023 & Rise of CFO Power
Sales in 2023 & Rise of CFO Power
CFOs should always have power when companies make purchase decisions, but when money was essentially free and growth at all costs was the name of the game, a lot of CFOs felt a bit powerless. During this prior period of craziness, CFOs had a difficult time controlling costs and being efficient because investors were right behind them yelling “we don’t care how much you spend. Just grow faster!”.